{"id":4626,"date":"2017-05-29T19:20:13","date_gmt":"2017-05-29T19:20:13","guid":{"rendered":"https:\/\/insights.invyo.io\/europe\/?p=4626"},"modified":"2019-04-12T17:17:34","modified_gmt":"2019-04-12T17:17:34","slug":"interview-with-mads-emil-dalsgaard-cmo-at-funderbeam-part-ii","status":"publish","type":"post","link":"https:\/\/insights.invyo.io\/europe\/analyses\/interview-with-mads-emil-dalsgaard-cmo-at-funderbeam-part-ii\/","title":{"rendered":"Interview with Mads Emil Dalsgaard, CMO at FunderBeam – Part II"},"content":{"rendered":"

Techfoliance is continuing its\u00a0Road Trip to\u00a0meet major players around the globe involved in\u00a0Fintech related projects.<\/strong><\/p>\n

Nathan Sexer, our reporter and Fintech Analyst, had the great pleasure of meeting Mads Emil, CMO\u00a0of Funderbeam, the first Blockchain-based Crowdfunding platform for SMEs.<\/p>\n

<\/u>About Mads Emil<\/h3>\n

\"\"<\/a>Couple of days ago, I had the chance to meet\u00a0with Mads Emil Dalsgaard<\/em> who joined Funderbeam<\/strong><\/a>\u00a0last January 2016.<\/p>\n

He arrived\u00a0in the company since the initial launch of the trading part of Funderbeam\u2019s platform\u00a0<\/i>that made him\u00a0<\/i>discover the full potential of Blockchain.<\/p>\n

He started his career\u00a0in Berlin\u00a0where he created his own company TrunkBird.<\/p>\n

\n

See also\u00a0Interview with Mads Emil Dalsgaard, CMO at FunderBeam – Part I<\/a><\/strong><\/p>\n

<\/h3>\n

What type\u00a0of companies ae you targeting?<\/h3>\n

\u201cFrom the beginning, we are completely agnostic in terms of industry or size. We just don\u2019t take companies that are completely new.\u201d<\/em><\/p><\/blockquote>\n

As requirements, Funderbeam\u00a0wants to see at least some traction, users and some progress.
\nIt\u00a0considers companies that raise \u20ac200k-500k<\/strong> as their sweet spot, but as the platform matures, this amount is predicted to increase, and the goal is to do rounds of upwards one million<\/strong> by the end of the year.<\/p>\n

Also, Funderbeam does\u00a0both private and public rounds<\/strong>, enabling companies to raise from closed circles or a wider crowd.<\/p>\n

With public rounds, products need to be easy to understand.\u00a0As an\u00a0example, a\u00a0medical technology company struggled to raise money since\u00a0their product was too complex and technical; people failed to\u00a0understand the value of\u00a0their product.<\/p>\n

Funderbeam is also\u00a0doing bonds, loans for later stage companies.<\/p>\n

Risk assessment process<\/h3>\n

For every company that raises money from the platform, one lead investor has to be registered to a\u00a0SPV\/Syndicate.<\/p>\n

\u201cThere is no fixed rule\/hurdle but the investor\u00a0needs to put at least 5-10% of the round. HE DOES the due diligence. No valuation needed because it has previously been done by the lead investor.\u201d<\/em><\/p><\/blockquote>\n

The due diligence is focused\u00a0on the lead investor rather than the company. The lead investor can be associated with the company but cannot be one of the founders.<\/p>\n

How to reach and get individuals invest in the platform?<\/h3>\n

Main clients come thanks to their own content: there is an important and organic growth from searches.\u00a0Funderbeam\u00a0also provides free data intelligence for founders and investors. Believe it or not: Proper data is needed to invest\/raise money (on competitors, traffic, activity on social medias etc.)<\/p>\n

\u201cWe have a lot of organic traffic from press coverage and contents. It comes from advertising as well\u00a0: but these \u201ccustomers\u201d are very likely to sign up without investing.\u201d
\n<\/em><\/p><\/blockquote>\n

Expected return<\/h3>\n

Nothing found about potential return on the website. Could you explain the strategy behind?<\/p>\n

\u201cWe are intentionally not sharing any numbers when it comes to the startups on our platform. Early stage investing is inherently more risky than any other asset class, but the potential return is also much higher.\u201d<\/em><\/p><\/blockquote>\n

The main differentiator is that people can exit whenever they want.<\/p>\n

\u201cWe don\u2019t communicate figures, because we don\u2019t wanna give people expectations even if results have been very good until now.”<\/em><\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Techfoliance is continuing its\u00a0Road Trip to\u00a0meet major players around the globe involved in\u00a0Fintech related projects. Nathan Sexer, our reporter and Fintech Analyst, had the great pleasure of meeting Mads Emil, CMO\u00a0of Funderbeam, the first Blockchain-based Crowdfunding platform for SMEs. About Mads Emil Couple of days ago, I had the chance to meet\u00a0with Mads Emil Dalsgaard […]<\/p>\n","protected":false},"author":10,"featured_media":4631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[551,2186],"tags":[138,241,134,1283,1481,406,1445,307,301,324,1479,906,1480,1444,217],"yoast_head":"\nInterview with Mads Emil Dalsgaard, CMO at FunderBeam - Part II - INVYO Insights Europe : Media Fintech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.invyo.io\/europe\/analyses\/interview-with-mads-emil-dalsgaard-cmo-at-funderbeam-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Mads Emil Dalsgaard, CMO at FunderBeam - Part II - INVYO Insights Europe : Media Fintech\" \/>\n<meta property=\"og:description\" content=\"Techfoliance is continuing its\u00a0Road Trip to\u00a0meet major players around the globe involved in\u00a0Fintech related projects. 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