{"id":5695,"date":"2018-02-21T18:09:36","date_gmt":"2018-02-21T18:09:36","guid":{"rendered":"https:\/\/insights.invyo.io\/europe\/?p=5695"},"modified":"2019-04-12T16:58:00","modified_gmt":"2019-04-12T16:58:00","slug":"bank-on-a-truck-reconnecting-with-customers-in-rural-germany","status":"publish","type":"post","link":"https:\/\/insights.invyo.io\/europe\/industries\/finance\/neobank-baas\/bank-on-a-truck-reconnecting-with-customers-in-rural-germany\/","title":{"rendered":"Bank on a truck, reconnecting with customers in rural Germany"},"content":{"rendered":"<p><strong>Over the past years, many banks have been forced to close branches but few of them have been working on rethinking their entire business models.<\/strong><\/p>\n<p><span style=\"font-size: 1rem;\">Most of the time, you will hear about digital and online solutions. In rural Germany, things are a bit different since banks have found a new and unexpected way to reconnect with customers by literally implementing &#8216;mobile banking&#8217; instead of waiting for the client to come at their branch.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">Juergen Schaller, a bank manager at Sparkassen, is now spending <strong>four days a week<\/strong> in his truck to bring <strong>mobile services<\/strong>, including <strong>cash machine<\/strong> and <strong>advisory<\/strong>, to tiny countryside villages.<\/span><\/p>\n<div id=\"article-body\">\n<p>According to a recent study published by KfW, the <strong>number of physical bank branches<\/strong> in the country has <strong>plunged by a quarter<\/strong> over the past 15 years to <strong>35 per 100,000 people<\/strong>. The European average is 37 per 100,000.<\/p>\n<p>As explained by Steffen Haberzettl, sales director at the Kronach-Kulmbach Sparkasse:<\/p>\n<blockquote><p>&#8220;It was primarily local businesses and older people who had not embraced online banking who were taking advantage of the mobile branch, which first set off on its rounds in 2015.&#8221;<\/p><\/blockquote>\n<p>Haberzettl estimated that around <strong>20 people<\/strong> visited the bank at each stop, equivalent to <strong>12,000 customer contacts<\/strong> a year. The number is of course much lower than the <strong>8,000 online banking logins<\/strong> per day, but &#8220;we invested in this service for our clients knowing that it wouldn&#8217;t make enough money to pay for itself&#8221;, he said.<\/p>\n<p>As explained by\u00a0Maria Neubauer, a 70-something client:<\/p>\n<blockquote><p>&#8220;The Sparkasse bus is great for making transfers, or doing anything you need. We are happy, especially those of us who don&#8217;t have a car to visit a branch further away.&#8221;<\/p><\/blockquote>\n<p>According to\u00a0Thomas Schnarr from consulting firm Oliver Wyman:<\/p>\n<blockquote><p>&#8220;The speed at which it will happen is hard to predict, and will depend above all on how the banks manage to keep branches relevant as a channel for their customers.&#8221;<\/p><\/blockquote>\n<p>What this initiative is teaching us is that <strong>human relationships<\/strong> remain fundamental, especially when <strong>retail and businesses clients<\/strong> have questions that require <strong>personalized advice<\/strong>.<\/p>\n<hr \/>\n<\/div>\n<p>This article was first published in <a href=\"https:\/\/www.thelocal.de\/20180221\/in-rural-germany-mobile-banking-means-a-bank-on-a-truck\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The Local<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past years, many banks have been forced to close branches but few of them have been working on rethinking their entire business models. Most of the time, you will hear about digital and online solutions. In rural Germany, things are a bit different since banks have found a new and unexpected way to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2181],"tags":[1923,1919,661,1909,280,3,318,1801,1925,531,1920,339,1924,1216,265,583,1922,821,1921],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bank on a truck, reconnecting with customers in rural Germany - INVYO Insights Europe : Media Fintech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insights.invyo.io\/europe\/industries\/finance\/neobank-baas\/bank-on-a-truck-reconnecting-with-customers-in-rural-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bank on a truck, reconnecting with customers in rural Germany - INVYO Insights Europe : Media Fintech\" \/>\n<meta property=\"og:description\" content=\"Over the past years, many banks have been forced to close branches but few of them have been working on rethinking their entire business models. 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